Many proposals, tenders or submissions do not achieve their desired outcomes. This is often because they are written without adequate reader focus, clarity, positive structure or persuasion. Major benefits and selling points are frequently buried in pages of detail.

Writing Sales Letters and Proposals is designed to give you the tools to write a concise and upfront argument for getting a 'yes' response.

After completion of the workshop, you will be able to:

• define the purpose of a proposal in terms of reader response
• apply the factors that persuade readers to buy
• structure a proposal effectively
• plan and write an effective cover document and proposal
• apply AIDA and paragraph structures that convince
• use power language for persuasive impact
• use Mind Mapping for document planning
• write in Plain English, understand active and passive voice
• evaluate and self edit your sales letters and proposals

This program is specifically designed for business managers, account executives and all others responsible for business development.

This is an interactive workshop delivered by Training People's senior business writing facilitators. It uses practical exercises, discussions and case studies. Self and peer group review and assessment are important parts of the program.

Nil

There is no additional course work. Your comprehensive participant workbooks contain excellent background notes and reference materials.

Writing Everyday Documents
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Technical Writing
Customer Service Writing